L’Oréal Professional Products Division is rolling out “Salon Emotion,” which the company describes as a pioneering program to support the development of the hairdressing industry in France and Europe. Launched in January in France and other major European countries, the program aims to transform 6,000 salons in Europe by the end of 2018.
 
Salon Emotion is based on three essential components: training and raising awareness of services, personalized advice and guidance to modernize the salons, and making financing simpler.
“As the leader in beauty and the partner of choice for hair stylists, it is our responsibility to help the industry reinvent itself and become more dynamic,” stated An Verhulst-Santos, president Professional Products Division.
 
L’Oréal has signed agreements with banks in every country where the program e will be deployed.
 
Salon Emotion will give stylists who are eligible for the program, support to improve their clients’ overall experience, modernize their salons with complete and personalized guidance, and facilitate their access to financing. “This last point is very important,” said Verhulst-Santos. “Making it easier for stylists who run small businesses to secure a bank loan is essential to developing the sector.”
 
L’Oréal has signed agreements with banks in every country where the program e will be deployed. In France, BNP Paribas, as part of its strategic plan “BNP Paribas entrepreneurs 2016”, and the Crédit Agricole Caisses Régionales are taking part in the programme. Hair stylists will benefit from simplified banking processes.
The banks working alongside L’Oréal are dedicated to support the transformation of an important business sector employing a significant amount of people. The second biggest craft trade in France, the hairdressing industry represents 6 billion euros* and a workforce of 170,000** people and suffers from having a number of lacklustre salons.